A recent survey reveals that men and women each have their preferred luxury brands.
The online luxury brand shopping platform Ballan released a list of the Top 20 Luxury Brand Products for the First Half of 2024. This ranking was based on purchase data collected from January to June. According to the data, Chanel, a French luxury brand, emerged as the top choice for women, while Thom Browne, an American luxury brand, was the preferred choice among men.
Thom Browne secured the top spot in the men’s survey but ranked ninth for women. Conversely, Celine ranked third for women but only 11th for men.
The preferences outside the top 10 highlighted even more differences. Men favored Swiss Rolex and Audemars Piguet luxury watch brands, while women preferred Italian luxury fashion brands such as MaxMara, Salvatore Ferragamo, Valentino, FENDI, and Chloe.
Despite these differences, certain brands such as Hermes, Louis Vuitton, and Chanel (collectively known as Erusha), along with long-standing favorite luxury brands like Italian Gucci and Prada, remained highly ranked and popular among both genders.
A representative from Ballan explained, “This ranking, based on the industry’s highest number of brands and transaction volume, is credible data that provides a quick look at the online luxury trend in South Korea.”
“We plan to announce global luxury consumption trends based on the transaction trends of the ‘Ballan.com’ global service launched last May,” they added.
Ballan leverages the largest scale of domestic luxury platforms and annually reports luxury purchasing trends through big data analysis.
