Peugeot
Peugeot is making a strategic move in the compact electric vehicle competition by lowering the prices of its electric vehicles by up to $10,000.
On the 18th, Peugeot announced that it would lower the official consumer prices of e-208 and e-2008 SUVs sold in South Korea by approximately 13.1 million won (approx. $9,440) and 14 million won (approx. $10,000), respectively.
A Peugeot official explained that the decision to reduce prices was aimed at making Peugeot’s electric vehicle lineup more accessible to the public in the Korean market and at promoting the company’s leading technology in the European compact electric vehicle sector. Peugeot is actively implementing its electrification strategy to leap forward as a leading mobility brand in the European electric vehicle market by 2025.
Peugeot’s compact electric SUV, the e-2008 SUV Allure trim, is available for approximately 38.9 million won ($28,000), reflecting the largest discount of 14 million won. The GT trim can be purchased for about 41.9 million won ($30,000), with a discount of 13 million won ($9,440). The compact electric hatchback e-208 is priced at approximately 39.9 million won ($28,800), down 25% from the original 53 million won ($38,200). Peugeot notes that with national and local government subsidies and on-site promotional benefits, the actual purchase price can drop to the early to mid 30 million won ($20,000) range.
The e-208 and e-2008 SUVs can drive up to 280 kilometers (174 miles) and 260 kilometers (62 miles) on a single charge.
A Peugeot official stated that the driver-centric ergonomic i-Cockpit featured in their vehicles offers intuitive driving information, which assists in safe driving even in complex urban areas. They added that the vehicles are equipped with a state-of-the-art driver assistance system (ADAS), considered the best in its class.
Bang Sil, CEO of Stellantis Korea, said, “This price adjustment reflects the strong determination to imprint the charm of Peugeot’s electric vehicles, which boast excellent economic efficiency and technology,” adding, “I am confident that the two models, equipped with price competitiveness, will become one of the customer’s options even in the fiercely competitive compact electric vehicle market.”
