Apple’s ultra-slim iPhone Air has failed to capture market interest. Despite its high price tag, consumers have shunned the device due to performance downgrades, including a single camera and reduced battery capacity.
Market research firm Consumer Intelligence Research Partners reported on Thursday that iPhone Air sales significantly trail those of the iPhone 17, 17 Pro, and 17 Pro Max.
By the end of the fourth quarter last year, a mere 6% of U.S. iPhone buyers opted for the Air during its launch period.
In comparison, the iPhone 17 accounted for 22% of purchases, the 17 Pro for 25%, and the 17 Pro Max for 27%.
Unveiled last September, the iPhone Air model garnered industry attention as the thinnest iPhone ever, measuring just 5.6 mm thick and weighing 165 grams.
However, critics argue that beyond its portability, the phone is plagued with shortcomings. The steep 999 USD price point, single camera instead of dual, and a modest 3,149 mAh battery capacity have all been cited as sales deterrents.
Estimates suggest the iPhone Air may have the lowest sales figures in iPhone history. Market research firm IDC analyzed that within weeks of its launch, the iPhone Air reached only about one-third of Apple’s projected peak sales. In response, Apple reportedly slashed iPhone Air production by nearly half, and plans for a second-generation model now remains uncertain.
Apple appears to be clearing out iPhone Air inventory. Chinese media reports indicate that Apple recently launched promotions in various online stores across China, lowering prices on the 256GB model by 2,000 CNY (approximately 287 USD). With additional government subsidies, the phone’s price can drop to 5,499 CNY (approximately 790 USD).
