Wednesday, August 6, 2025

Sony’s NAB 2025 Booth: Packed With Cloud, XR, and Live Production Tech

Sony
Sony

On Friday, Sony announced its participation in NAB 2025, the international broadcasting equipment exhibition that will take place from April 6 to 9 in Las Vegas, Nevada.

At NAB 2025, Sony will present innovative and professional solutions and products across four key areas: live production solutions, news and production workflows, imaging solutions, and virtual production.

The company will showcase technologies that promote connectivity and creativity for both individual creators and corporate productions while simplifying workflows. Notable exhibits will include a Super 35mm camera system with a variable optical ND filter, a compact full-frame camera expansion system, and camera tracking solutions for content creation.

Sony will also introduce cloud and IP protocol solutions, film production tools, spatial content creation technologies, and augmented/extended reality (XR) and visual effects (VFX) workflows tailored to the industry’s evolving demands.

These offerings aim to support broadcasters, cinematographers, production teams, and content creators in realizing their creative visions more flexibly and efficiently.

A highlight of the exhibition will be the debut of the HDC-F5500V system camera, equipped with a Super 35mm 4K CMOS sensor. The camera features a global shutter image sensor, a PL lens mount, and an optional software license that enables a variable optical ND filter. Its virtual iris function allows for enhanced brightness control.

It is designed to meet modern live production needs and allows ND filter adjustments even while tally functionality is active. The HDC-F5500V supports various HDR/SDR production features and shares the same infrastructure as the HDC-5500V 2/3-inch series, including IP networking, remote multi-camera operation, and in-CCU recording options.

The CNA-2 camera control network adapter, now upgraded with version 1.1 firmware, supports integrated management of multi-site productions using a global multi-camera system protocol. This enables the remote operation of multiple cameras in large-scale environments, such as major sports events. Additionally, the HZC-MSUCN2 license allows users to simultaneously modify configurations and adjust color settings for multiple cameras via a web browser.

Sony will also unveil the HDC-P50A, a compact and lightweight POV box camera, for the first time at NAB 2025. This model features a 2/3-inch 3-chip 4K global shutter image sensor, flexible installation options, HD output at up to 8x speed, 4K output at up to 4x speed, direct IP connectivity, and full CCU integration.

It delivers image quality and operational capabilities equivalent to Sony’s HDC system camera lineup. The HDC-P50A supports the optional HKC-VND50 variable optical ND filter and can be centrally monitored and remotely controlled when used with the CNA-2.

Sony will also showcase its latest 4K professional monitors, the 16.5-inch BVM-HX1710 and BVM-HX1710N (with IP interface). These models offer a peak brightness of 3000 nits, excellent contrast ratios, and deep black levels. They support side-by-side comparison of two 4K signals or 4K and HD footage.

In addition, they offer captioning for 3G-SDI 1920×1080/59.94P signals and flexible maximum brightness settings, adjustable in eight steps from 4000 to 400 nits. Settings from the BVM-HX1710(N) can be shared with Sony’s flagship color grading monitor, the BVM-HX3110. The BVM-HX3110 will receive a free version 2.0 firmware upgrade this summer, enabling features previously available only on the BVM-HX1710(N).

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