Tuesday, July 8, 2025

Netflix Shuts Down $1 Billion ‘Squid Game’ Season 2 Revenue Claim: Here’s the Truth

News1
News1

Following reports of such estimates, Netflix denied claims that its original series Squid Game Season 2 could generate revenue of at least 1.5 trillion won (approximately $1 billion).

On Wednesday, Netflix released a statement addressing the profit analysis of Squid Game Season 2 published by a local research firm. The company asserted that the report contains significant inaccuracies.

The company explained that Netflix, as a subscription-based streaming service, operates under a structurally different model than pay-per-view VOD services or movie theaters, which rely on fluctuating box office revenues. They noted that revenue estimates for individual shows like Squid Game do not correspond to their subscription-based business model and stated that the estimated figures are simply incorrect.

The research organization had previously estimated that Squid Game Season 2 could generate at least 1.5 trillion won (approximately $1 billion) in revenue. This projection was based on the first season’s performance, which reportedly cost about 25 billion won ($17 million). Instead, they generated 1 trillion won (approximately $681 million) in revenue—a return of about 40 times its production cost.

Meanwhile, according to Netflix’s official statistics, Squid Game Season 2 amassed 487.6 million viewing hours in its first week, ranking first in the world for non-English TV series and becoming the most-watched content on Netflix during that time.

Hot this week

Apple’s FaceTime May Now Pause Your Call If Nudity Is Detected

Apple introduces nudity detection in FaceTime, pausing calls when nudity is detected, raising privacy concerns among users.

Nippon Steel Eyes Comeback as World’s No.1 with Massive U.S. Push

Nippon Steel aims to boost crude steel production by 60% through U.S. Steel acquisition and significant investments in technology.

Leaked Pics Show Samsung’s Galaxy Z Fold 7 — Thinner, Lighter, and Sleek

Leaked images reveal Samsung's Galaxy Z Fold 7, featuring a thinner design, advanced specs, and set for unveiling on July 9.

U.S. to Hit 90 Countries With Tariffs—Unless They Make a Deal Fast

The U.S. plans to notify trading partners of tariff rates as Trump favors simpler deals over complex negotiations.

Tesla Sales Keep Slipping, But Stock Still Jumps Nearly 5%

Tesla's vehicle sales fell 13.5% year-on-year in Q2, with deliveries below market expectations, but stock surged nearly 5%.

Topics

Apple’s FaceTime May Now Pause Your Call If Nudity Is Detected

Apple introduces nudity detection in FaceTime, pausing calls when nudity is detected, raising privacy concerns among users.

Nippon Steel Eyes Comeback as World’s No.1 with Massive U.S. Push

Nippon Steel aims to boost crude steel production by 60% through U.S. Steel acquisition and significant investments in technology.

Leaked Pics Show Samsung’s Galaxy Z Fold 7 — Thinner, Lighter, and Sleek

Leaked images reveal Samsung's Galaxy Z Fold 7, featuring a thinner design, advanced specs, and set for unveiling on July 9.

U.S. to Hit 90 Countries With Tariffs—Unless They Make a Deal Fast

The U.S. plans to notify trading partners of tariff rates as Trump favors simpler deals over complex negotiations.

Tesla Sales Keep Slipping, But Stock Still Jumps Nearly 5%

Tesla's vehicle sales fell 13.5% year-on-year in Q2, with deliveries below market expectations, but stock surged nearly 5%.

S&P and Nasdaq Hit New Highs Ahead of July 4th Holiday

The New York stock market showed mixed results as the Dow dipped while the S&P 500 and Nasdaq hit record highs ahead of Independence Day.

Trump Rules Out Tariff Extension, Warns Japan Could Face 35% Rates

Trump announces no extension on tariff suspension, warns Japan tariffs could rise to 30-35% amid uncertain trade negotiations.

Oil Prices Rebound as Trump Plans to Refill U.S. Reserves

Oil prices rebound as Trump plans to replenish the Strategic Petroleum Reserve, boosting demand expectations amid positive economic indicators.

Related Articles