During this year’s presidential campaign, Donald Trump, who sold various merchandise, from sneakers to Bibles, launched a new perfume following his election victory. The advertisement featured a photo of First Lady Jill Biden, the wife of his political opponent and current President Joe Biden, with the phrase, “A fragrance your enemies can’t resist.”
On December 8, Trump wrote on his social media platform, Truth Social, “My new perfume is out. I call this fragrance ‘Fight, Fight, Fight,’ because it symbolizes our victory.” This slogan originated from a July rally after Trump was attacked during the campaign. Trump added that the new perfume would make an excellent Christmas gift for the family.
The post includes a link to the perfume sales site. A single bottle costs $199, with discounts available for bulk purchases. Trump identified CIC Ventures, the company selling the perfume, as the company he leads in an August financial report.
In February, Trump sold $399 sneakers under his name through CIC Ventures and the Bibles for $59.99 starting in March. Former President Barack Obama criticized Trump’s Bible during an October campaign rally, claiming it was “printed in China” and accused Trump of profiting from Chinese-made Bibles while projecting a tough stance on China.
While promoting the perfume on Truth Social, Trump attached a photo taken during the reopening ceremony of Notre Dame Cathedral in Paris on December 7. The image shows Trump alongside First Lady Jill Biden and includes the phrase, “A fragrance your enemies can’t resist!”
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