The beauty brand MediCube of APR has made a splash in the U.S. market. MediCube’s beauty device AGE-R achieved sales of 10,000 units in just two days, signaling a promising opportunity for the brand to target the U.S. market in the second half of the year.
On the 24th, the global beauty tech company APR announced its plans to focus on major shopping seasons in the U.S. during the second half of 2024, following the successful launch of its products during Amazon Prime Day.
During the Amazon Prime Day event held from the 16th to the 17th, APR showcased the popularity of MediCube cosmetics and the AGE-R beauty device, significantly surpassing last year’s performance. Given this event, APR broadened consumer selection by reintroducing its first-generation devices, including the popular Booster Pro, Booster H, Air Shot, Deep Shot, Body Shot, and Line Shot.
The beauty devices sold around 10,000 units during the two-day Prime Day event, showcasing their popularity. Additionally, products such as the Zero Pore Pad, which topped the bestseller list in Amazon’s Toners & Mists category last month, and the Collagen Jelly Cream, which received rave reviews at a New York pop-up store, have garnered significant attention from American consumers.
Amazon Prime Day targets paid members of Amazon, the leading e-commerce company in the U.S. The results of Prime Day significantly impact the overall consumer sentiment in the U.S. and Amazon’s stock prices. In addition to the main two-day event, brands often participate in pre-and post-day events to maximize sales.
Based on Prime Day’s success, APR plans to expand its influence in the U.S. market through concentrated campaigns during major shopping seasons in the year’s second half. The U.S. market starts with Prime Day and continues with key events like Halloween in October, Thanksgiving in November, Christmas in December, Black Friday, and Cyber Monday.
An APR official stated that they believe the high interest of American consumers in K-beauty products drove the success of this Prime Day. The official added that they will continue to boost U.S. sales through targeted campaigns during the shopping season in the latter half of the year.
