Nongshim announced on Monday that it held a large-scale global campaign in New York’s Times Square on October 18 to celebrate its collaboration with Netflix’s acclaimed animated film, K-Pop Demon Hunters.
Nongshim unveiled its collaborative Shin Ramyun advertisement on Times Square’s digital out-of-home billboards, and also set up various themed booths where consumers could experience Shin Ramyun firsthand.
The food zone was well-received, offering samples of Shin Ramyun Tombba and shrimp chips, thereby giving visitors the opportunity to experience the trendy “Han River Ramen” culture. Additionally, a photo booth featuring characters from K-Pop Demon Hunters was arranged in the rewards zone for social media sharing, while the event zone encouraged fans to follow social media accounts for a chance to win Shin Ramyun products.
A Nongshim spokesperson stated, “We are committed to connecting with consumers worldwide and sharing our message of ‘Spicy Happiness In Noodles.'”
The packaging for the K-Pop Demon Hunters x Shin Ramyun collaboration is being rolled out globally, beginning in Korea in late August. In the United States and across the Americas, it became available in mid-September, with plans to expand to additional countries soon. The product is also scheduled to launch in Europe – including the UK, France, and Germany – and Australia by the end of the year.
