On Friday, Hyundai Motor Company announced that it began featuring social media content highlighting its NEXO hydrogen fuel cell vehicle on the company’s official website as of Thursday. The content was created by members of its social media ambassador program H-Stylist.
Since 2018, Hyundai has been recruiting influencers from various fields including fashion, beauty, and fitness to serve as H-Stylists, producing social media content related to Hyundai vehicles.
The newly released collection comprises 30 pieces of content, including Instagram images and short-form videos that emphasize the NEXO’s eco-friendly features and unique selling points.
Hyundai plans to select the best content through a customer vote held on its official website. The voting will be conducted in two rounds, and further details can be found on Hyundai’s event website. The winning entries will be showcased on large-scale outdoor billboards in Seoul’s bustling Myeongdong district.
A spokesperson for Hyundai stated, “This contest serves as an opportunity to creatively showcase the NEXO’s environmental benefits and appeal to a wider audience.”
