The boycott movement against Tesla, driven by opposition to CEO Elon Musk’s leadership of the Department of Government Efficiency (DOGE) in Trump’s second administration, continues to gain momentum. Recently, a British beach featured an anti-Musk message criticizing his far-right actions, created using a Tesla Model 3.
On Tuesday, the Daily Mail reported that an enormous message, spanning 820 feet (250 meters) wide and 490 feet (150 meters) long, had been etched into the sand at Black Rock Sands Beach in Wales. The message, reading “Don’t Buy Tesla,” was accompanied by a recognizable silhouette depicting Musk’s controversial Nazi-style salute from Trump’s January inauguration celebration.
The British activist group Led By Donkeys orchestrated this bold demonstration, and a local owner named Frama provided the Tesla Model 3.
A video on Led By Donkeys’ YouTube channel captures Frama’s Tesla Model 3 driving slowly across the beach, dragging a large rake to carve the message into the sand. Released on Monday, the video has already amassed over 39,000 views.
In an interview with the Daily Mail, Frama revealed that he had decided to sell his Tesla after six years of ownership. He cited uncertainty about continuing to drive the vehicle following Musk’s far-right affiliations.
Like thousands of others, a spokesperson for Led By Donkeys explained that Frama was responding to Musk’s apparent embrace of far-right ideologies worldwide.
The video claims that “thousands of people are abandoning Tesla” appear to be materializing. Public discontent has escalated from boycotts to direct attacks on Tesla property.
Incidents of vandalism against Tesla have been reported worldwide.
In New York City, a man defaced a Tesla Cybertruck, while in Belfast, Northern Ireland, vandals damaged around 20 vehicles at a Tesla dealership. In France, 12 Tesla vehicles were similarly targeted.
Protests against Musk and Tesla continue to gain traction in major U.S. cities, and the effects are beginning to show in Tesla’s sales figures.
In January, Tesla’s new car sales in Europe plunged 45%, from 18,161 units last year to just 9,945. This decline has also contributed to a drop in Tesla’s U.S. stock price.
