Nvidia, which surpassed Apple last week to briefly become the company with the largest market capitalization and has gained significant attention for its AI semiconductors, did not make it into the top 100 in global brand value.
On June 23, CNBC reported that Nvidia, which has attracted the attention of Wall Street with a market capitalization that has increased ninefold to $3.1 trillion in 2022, was not included in Interbrand’s 2023 Top 100 Brand Rankings due to a lack of consumer contact.
On June 18, Nvidia’s stock price closed at $135.58. This is a 3.51% surge from the previous day, recording a market capitalization of $3.335 trillion, surpassing Microsoft to take the top spot. Nvidia dominates 80% of the semiconductor market where AI software like ChatGPT is used and counts major IT companies as its customers.
Nvidia generated 85% of its revenue from the sale of graphics processing units (GPUs) last quarter.
Interbrand’s Global Brand Economics Director Greg Silverman pointed out that Nvidia had insufficient time to strengthen its brand value. He stated, “Nvidia’s weak brand value poses a risk of suppressing the increase in market capitalization.”
In this ranking of Interbrand, Apple took first place, followed by Microsoft, Amazon, and Google.
Samsung ranked 5th, with Hyundai Motor and Kia Motors from Korea placing 32nd and 88th, respectively.
CNBC reported that Apple’s familiarity with consumers through its products like the iPhone, Microsoft’s presence with Windows and Office software, and Google’s widespread recognition through internet access were key strengths.
Intel, Nvidia’s competitor that ranked 24th, has long advertised its processors built into laptops and PCs.
Although Nvidia did not make it into the top 100 this time, its brand recognition is rapidly increasing as its stocks are favored by investors in the distribution industry.
Nvidia is already well-known among gaming enthusiasts, having sold 140 million chips for the Nintendo Switch console.
In Kantar BrandZ’s ranking, Nvidia jumped from 24th to 6th place.
Silverman stated that Nvidia’s brand awareness has increased fourfold in the past 12 months and is expected to be seen in the next ranking.
