Renowned for its luxury, Louis Vuitton will introduce its highly anticipated La Beaute Louis Vuitton collection. Industry insiders confirmed on Thursday that this will be the French brand’s debut in the beauty industry.
Louis Vuitton Chairman Pietro Beccari expressed his excitement, saying, “La Beauté Louis Vuitton is a natural evolution of the brand’s commitment to quality and innovation. Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure while continuing to celebrate our creativity and heritage.”
Dame Pat McGrath, widely regarded as one of our time’s most influential makeup artists, is leading this beauty revolution.
McGrath’s impressive career includes collaborations with numerous designers and fashion houses, including Louis Vuitton. She was honored with the Order of the British Empire in 2014 and made history in 2021 as the first makeup artist to receive the prestigious title of Dame from Queen Elizabeth II.
Having worked backstage at Louis Vuitton fashion shows for over two decades, McGrath shared her enthusiasm for her role, stating that she is absolutely thrilled to play a pivotal role in bringing La Beaute Louis Vuitton to life.
“La Beauté Louis Vuitton is the absolute highest level of craftsmanship. With product development, I have always been obsessed with the smallest details and the perfection needed in product texture… the precise application methods, just the right amount of pigment pay-off, and how products should make you feel,” she added.
While specific details of the La Beaute Louis Vuitton product line remain under wraps, beauty enthusiasts can expect the collection to hit shelves this fall.
