It was reported that former U.S. President Donald Trump announced the launch of a luxury watch line, dubbed “Trump Watch,” on his social media platform, Truth Social. The line features a premium model, the Tourbillon, listed at $100,000. This high-end watch is embellished with 122 diamonds and crafted from 200 grams of 18K gold, with only 147 units available for purchase. Another more accessible model, “Fight,” is offered at $499.
While campaigning for the presidency, Trump has been generating income through licensing agreements that allow him to use his name and image on various products. The Trump Watch is a venture by a separate company using his name.
CNN described the launch of the Trump Watch as “the latest example of a former president cashing in on his name like no presidential candidate ever has.”
Earlier this year, his son, Donald Trump Jr., sold Trump Golden Sneakers for $399 through a publishing company he co-founded, which quickly sold out. They also sold a Bible-themed around Trump.
Since last month, Trump has ventured into the digital realm, selling NFT-based digital trading cards featuring his likeness for $99 each. These cards come with incentives; customers purchasing more than 15 cards receive a physical card that includes a fabric swatch from the suit Trump wore during a televised debate with President Joe Biden. Those buying 75 cards are awarded an invitation to a dinner at Mar-a-Lago, his private club in Florida.
The Trump brand continues to expand into various merchandise categories, including golf shoes, perfumes, coolers, and sandals, all marketed under his name.
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