Saturday, February 8, 2025

Donald Trump Bets Big on Luxury Timepieces with ‘Trump Watch’ Launch

Former President Donald Trump announced watches selling for up to 100 thousand dollars.

It was reported that former U.S. President Donald Trump announced the launch of a luxury watch line, dubbed “Trump Watch,” on his social media platform, Truth Social. The line features a premium model, the Tourbillon, listed at $100,000. This high-end watch is embellished with 122 diamonds and crafted from 200 grams of 18K gold, with only 147 units available for purchase. Another more accessible model, “Fight,” is offered at $499.

While campaigning for the presidency, Trump has been generating income through licensing agreements that allow him to use his name and image on various products. The Trump Watch is a venture by a separate company using his name.

CNN described the launch of the Trump Watch as “the latest example of a former president cashing in on his name like no presidential candidate ever has.”

Earlier this year, his son, Donald Trump Jr., sold Trump Golden Sneakers for $399 through a publishing company he co-founded, which quickly sold out. They also sold a Bible-themed around Trump.

Since last month, Trump has ventured into the digital realm, selling NFT-based digital trading cards featuring his likeness for $99 each. These cards come with incentives; customers purchasing more than 15 cards receive a physical card that includes a fabric swatch from the suit Trump wore during a televised debate with President Joe Biden. Those buying 75 cards are awarded an invitation to a dinner at Mar-a-Lago, his private club in Florida.

The Trump brand continues to expand into various merchandise categories, including golf shoes, perfumes, coolers, and sandals, all marketed under his name.

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